Interview Guides
You are preparing a global campaign that will run across ten international markets. The core brand message needs to stay consistent, but each market requires localization for language, cultural nuance, channel mix, and local legal review. You want to avoid a situation where local teams optimize for relevance in ways that dilute the campaign's core positioning or create inconsistent reporting across markets.
How would you ensure messaging consistency when a campaign is localized for ten different international markets?
