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Launch Live Match Notifications

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Your question is Launch Live Match Notifications. Take a moment with it on the right.

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Problem

Scenario

You are leading delivery of a real-time notification system for a large sports platform so users receive live match events such as goals, red cards, kick-off, half-time, and full-time with very low delay. The feature matters because it drives repeat engagement during live events, but it must launch ahead of a major tournament with no tolerance for a noisy or unreliable experience. The work is tricky because the event feed is already used by other critical live surfaces, mobile clients on iOS and Android are on different release cadences, and the operations team is concerned about traffic spikes when multiple high-profile matches overlap. Senior leadership wants broad coverage on day one, while engineering is warning that personalization, user preferences, and delivery guarantees may need to be phased.

Constraints

DetailValue
Backend engineers6
Mobile engineers4
Web engineers2
QA engineers2
SREs2
Peak concurrent users4.5 million
Peak notification fan-out1.2 million messages/minute
Deadline12 weeks
Budget for external tooling£180,000
Supported event types at launchGoal, red card, kick-off, half-time, full-time

Question

How would you plan and execute this launch, including what you would ship first, how you would de-risk scale and reliability, and how you would define success for the rollout?

What This Tests

  • Roadmapping under a fixed deadline
  • Trade-offs between scope and reliability
  • Risk assessment for scale and operational failure modes
  • Launch planning across backend, clients, QA, and SRE
  • Clear success criteria and rollout gates