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Launch a Premium Credit Card

HardProduct Sense00:00
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Welcome to your interview.

The question is on your right: Launch a Premium Credit Card. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

You are a part of the product team, tasked to develop and launch a new credit card to expand credit card transactions volume share while ensuring at least minimal profitability. To develop the new product, what factors might you consider? Create a logical and detailed issue tree.