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Landing Page Conversion Test Design

MediumA/B Testing & Experimentation00:00
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The question is on your right: Landing Page Conversion Test Design. Take a moment with it first.

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Problem

Scenario

You are testing a new landing page for a digital product and want to know whether it improves conversion versus the current page. The change could increase top-of-funnel signups, but you also want to make sure the result is real and not driven by noisy traffic patterns or measurement issues.

Question

How would you design an A/B test for this new landing page, and how would you determine whether the results are statistically significant enough to launch?