Problem
Scenario
You are the PM for a consumer ride-hailing app in a large, competitive urban market. The business has strong rider acquisition, but ride frequency has plateaued: monthly active riders average 2.3 completed trips per month, while first-month retention is 42% and only 18% of riders take 4 or more trips monthly. Leadership wants to increase rides per user over the next two quarters without relying only on blanket discounts that hurt unit economics. You have been asked to identify where the product can better serve rider needs across the trip journey and unlock more habitual usage.
Question
How would you approach increasing rides per user, and what product strategies would you prioritize to drive more frequent usage while balancing rider value, marketplace health, and business impact?
Practicing as: Product Growth Analyst interview at Didi ChuxingHi, I'll play your Didi Chuxing interviewer for the Product Growth Analyst role. Answer the question above like we're in the room, and I'll respond the way a real interviewer would.
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