Welcome to your interview.
The question is on your right: Scale Acquisition Without More Budget. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
Imagine you are asked to scale our customer acquisition by 50% next quarter with zero additional budget at Wise. Energy. What frameworks and data points would you use to identify efficiencies?