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A/B Test for Event Impact

Hard
Statistics & ProbabilityRetentionConversion RateA/B TestingAsked 1 times

Problem

Imagine we are launching a new in-game event in Activision Blizzard. How would you design an A/B test to measure its impact on player retention and microtransactions?

Practicing as: Business Analyst interview at Activision Blizzard

Hi, I'll play your Activision Blizzard interviewer for the Business Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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Activision Blizzard Business Analyst Interview QuestionsActivision Blizzard Interview Questions
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