Root Cause for CPA Spike | Dataford Interview Questions
Root Cause for CPA Spike
Hardacquisitioncampaign performanceDiagnosis
Problem
Imagine our cost-per-acquisition at InMobi has suddenly increased by 20% week-over-week. Walk me through your diagnostic process to identify the root cause.
Problem
Imagine our cost-per-acquisition at InMobi has suddenly increased by 20% week-over-week. Walk me through your diagnostic process to identify the root cause.
Your answer
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