Welcome to your interview.
The question is on your right: Justifying Linear to Programmatic CTV Shift. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
Imagine a client wants to shift 20% of their linear budget to programmatic CTV. How do you justify this shift using data?