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Order Frequency Growth Levers

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Your question is Order Frequency Growth Levers. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If you want to increase order frequency among low-activity users at DoorDash, what financial levers should you test, and how would you measure success?