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Diagnose Lead Quality Drop

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Welcome to your interview.

The question is on your right: Diagnose Lead Quality Drop. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

If you noticed a sudden drop in lead quality from a high-performing paid channel at Mirakl, what steps would you take to diagnose the issue?