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Launching Interactive Smart TV Ads

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Welcome to your interview.

The question is on your right: Launching Interactive Smart TV Ads. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

If you are tasked with launching a new interactive ad format on Samsung Smart TVs, what key milestones, risks, and stakeholder groups would you identify in your initial plan?