Welcome to your interview.
The question is on your right: Segment Dormant Traders for ROI. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
If we want to launch a promotional campaign targeting dormant traders, how would you segment our user base to maximize ROI?