TumblrMediumMetrics00:00Welcome to your interview for the Account Executive role at Tumblr.
The question is on your right: Diagnose and Optimize Conversion. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
If tasked with improving the conversion rate of a Tumblr ad campaign, what steps would you take to diagnose the issue and optimize performance?