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Investigating a 10% Conversion Drop

Medium
Metricsroot cause analysisConversion RateAsked 1 times

Problem

If Scribd's subscription conversion rate dropped by 10% last week, how would you investigate the root cause?

Practicing as: Marketing Analytics Specialist interview at Scribd

Hi, I'll play your Scribd interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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Scribd Marketing Analytics Specialist Interview Questions
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