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New Country Entry Strategy

HardStrategy00:00
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Your question is New Country Entry Strategy. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If Rover wanted to expand its pet-sitting services into a new European country, how would you analyze the market opportunity and develop an entry strategy?