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Conversion Drop Root Cause Analysis

Medium
MetricsFunnel AnalysisConversion RateDiagnosis

Problem

If our conversion rate dropped by 10% last week, what are the first five things you would investigate?

Practicing as: Marketing Analytics Specialist interview at Paychex

Hi, I'll play your Paychex interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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