Your question is Model CAC Shift to Organic Referrals. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
If Eight Sleep wants to reduce customer acquisition cost (CAC) by shifting spend from paid marketing to organic referral programs, how would you model the impact on cash flow over a 12-month period?