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A/B Test Tradeoff Investigation

Hard
HardStatistics & ProbabilityCausal InferenceDiagnosisA/B TestingAsked 1 times

Problem

If an A/B test shows a statistically significant increase in clicks but a decrease in conversions, how would you investigate this at RealSelf?

Practicing as: Business Analyst interview at RealSelf

Hi, I'll play your RealSelf interviewer for the Business Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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