Welcome to your interview.
The question is on your right: Diagnose Conversion Rate Drop. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
If a paid search campaign at Nerdwallet suddenly experiences a 20% drop in conversion rate while traffic remains steady, how would you investigate the root cause?