Welcome to your interview.
The question is on your right: Validating Budget Shifts Between Platforms. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
If a Net Conversion client wants to shift 30% of their budget from Google Ads to Meta Ads, what data points would you analyze to validate or challenge this decision?