Welcome to your interview.
The question is on your right: Diagnosing Underperforming Lead Gen. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
If a marketing campaign is underperforming its lead generation targets, what is your step-by-step process to diagnose the issue?