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Investigating Conversion Drops

Medium
MetricsFunnel AnalysisConversion RateDiagnosis
Asked 2mo ago|
Sephora
Sephora

Problem

If a major digital marketing channel suddenly experienced a drop in conversion rate, how would you investigate the cause?

Practicing as: Marketing Analytics Specialist interview at Sephora

Hi, I'll play your Sephora interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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