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Root Cause for Engagement Decline

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Your question is Root Cause for Engagement Decline. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If a major business unit at Gartner is experiencing a decline in user engagement, what structured steps would you take to identify the root cause?