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Building a Business Case for Upgrades

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Your question is Building a Business Case for Upgrades. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If a customer is hesitant to upgrade their legacy systems, how do you build a business case for upgrading to modern Waters technology?