Use Causal Inference for TV

Hard

Statistics & ProbabilityExperimentationCorrelationCausal Inference

Problem

How would you use causal inference to estimate the impact of a TV campaign at Ancestry Marketing?

Practicing as: Marketing Analytics Specialist interview at Ancestry Marketing

Hi, I'll play your Ancestry Marketing interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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