Welcome to your interview.
The question is on your right: A/B Testing in Regulated Pharma. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you use A/B testing to evaluate a digital marketing initiative in a regulated pharmaceutical environment at Bristol Myers Squibb?