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Measure Free-Tier Change Tradeoffs

Hard
MetricsRetentionacquisition

Problem

How would you measure whether a change to the free tier improves acquisition without hurting monetization?

Practicing as: Marketing Analytics Specialist interview at Linktree

Hi, I'll play your Linktree interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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