Welcome to your interview.
The question is on your right: Omnichannel Campaign Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you measure the success of an omnichannel marketing campaign for a complex financial product like annuities or life insurance at Lincoln Financial?