Problem
How would you measure the long-term ROI of brand awareness campaigns versus direct-response demand generation campaigns at Dataminr?
Practicing as: Marketing Analytics Specialist interview at DataminrHi, I'll play your Dataminr interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.
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