Welcome to your interview.
The question is on your right: Measuring Launch Campaign Effectiveness. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you measure the effectiveness of a launch campaign for a high-value product, such as a premium sound system or home appliance at LG Electronics?