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Improving Browse to Purchase

Hard
HardProduct SenseConversion RateAsked 1 times

Problem

How would you improve the browse-to-purchase flow to reduce friction and increase conversion for a fresh food delivery app like Licious?

Practicing as: UX/UI Designer interview at Licious

Hi, I'll play your Licious interviewer for the UX/UI Designer role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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