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Cleaning Customer Data Before Analysis

Medium
SQL & Data Manipulationnull handlingData Wranglingcampaign performance

Problem

How would you handle missing or inconsistent customer data in a dataset before running a campaign performance analysis at Ally Financial?

Practicing as: Marketing Analytics Specialist interview at Ally Financial

Hi, I'll play your Ally Financial interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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Ally Financial Marketing Analytics Specialist Interview Questions
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