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Forecasting Marketing Performance

Hard
MetricsForecastingKPITime Series

Problem

How would you forecast future marketing performance from historical funnel and campaign data for FormAssembly?

Practicing as: Marketing Analytics Specialist interview at FormAssembly

Hi, I'll play your FormAssembly interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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