Welcome to your interview.
The question is on your right: Incremental Revenue vs Cannibalization. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you evaluate whether a new interactive tool on a Red Ventures website is actually driving incremental revenue or simply cannibalizing existing funnels?