Problem
How would you evaluate the trade-offs between brand awareness campaigns and direct-response campaigns for a transportation program?
Practicing as: Marketing Analytics Specialist interview at AECOMHi, I'll play your AECOM interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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