NerdwalletMediumProduct Sense00:00

Welcome to your interview for the Data Analyst role at Nerdwallet.
The question is on your right: Engagement vs Conversion Trade-off. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you evaluate the trade-off between user engagement on Nerdwallet (time spent on site) and conversion rate (clicking on a partner offer)?