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Engagement vs Conversion Trade-off

NerdwalletMediumProduct Sense00:00
Nerdwallet
Your interviewer · Data Analyst
In session
Interviewer

Welcome to your interview for the Data Analyst role at Nerdwallet.

The question is on your right: Engagement vs Conversion Trade-off. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How would you evaluate the trade-off between user engagement on Nerdwallet (time spent on site) and conversion rate (clicking on a partner offer)?