Problem
How would you evaluate the ROI of a brand marketing campaign compared to a direct-response performance marketing campaign at Zocdoc?
Practicing as: Marketing Analytics Specialist interview at ZocdocHi, I'll play your Zocdoc interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.
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