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Evaluate Campaign ROI

Medium
MetricsCACKPILTV

Problem

How would you evaluate marketing ROI for a campaign?

Practicing as: Business Analyst interview at Ancestry Marketing

Hi, I'll play your Ancestry Marketing interviewer for the Business Analyst role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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