Samyang AmericaHardStrategy00:00Welcome to your interview for the Operations Manager role at Samyang America.
The question is on your right: Localized Gen Z Flavor Campaign. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you design and execute a localized marketing campaign for a new Buldak flavor targeting Gen Z consumers at Samyang America?