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Designing Causal Marketing Experiments

Hard
Statistics & ProbabilityExperimentationCausal InferenceA/B Testing
Asked 2mo ago|
Artefact
Artefact

Problem

How would you design an experiment to measure the causal impact of a marketing change at Artefact?

Practicing as: Data Scientist interview at Artefact

Hi, I'll play your Artefact interviewer for the Data Scientist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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