PublixMediumA/B Testing & Experimentation00:00Welcome to your interview for the Marketing Analytics Specialist role at Publix.
The question is on your right: Designing a Personalized Email A/B Test. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you design an A/B test to measure the effectiveness of a new personalized email campaign targeting lapsed shoppers at Publix?