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Design an A/B Test for Checkout

Medium
A/B Testing & ExperimentationConversion RateA/B Testing

Problem

How would you design an A/B test to evaluate a change to the donation checkout flow on GoFundMe?

Practicing as: Product Manager interview at GoFundMe

Hi, I'll play your GoFundMe interviewer for the Product Manager role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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GoFundMeDonation Page Layout ExperimentHardGoFundMeDesign Pricing A/B TestHardDiscovered MENADesigning an A/B Test for CheckoutHard