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A/B Test Checkout Layout

Hard
Statistics & Probabilityexperiment designConversion RateA/B TestingAsked 1 times

Problem

How would you design an A/B test to determine whether a new checkout screen layout increases average order value without hurting overall conversion?

Practicing as: Business Analyst interview at Hopper

Hi, I'll play your Hopper interviewer for the Business Analyst role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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