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Designing A/B Tests for Promotions

Hard
HardA/B Testing & Experimentationexperiment designA/B TestingAsked 1 times

Problem

How would you design an A/B test for a new promotional strategy in one of our travel retail outlets at Lagardère Travel Retail?

LPracticing as: Marketing Analytics Specialist interview at Lagardère Travel Retail

Hi, I'll play your Lagardère Travel Retail interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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