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A/B Test for Messaging Feature

Hard
A/B Testing & ExperimentationGuardrail MetricsSample SizeA/B TestingAsked 1 times

Problem

How would you design an A/B test for a new Braze messaging feature, including primary metrics, guardrails, sample size, and how you would handle peeking or novelty effects?

Practicing as: Data Scientist interview at Braze

Hi, I'll play your Braze interviewer for the Data Scientist role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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