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Designing A/B Tests

Medium
MediumStatistics & ProbabilityExperimentationSample SizeA/B TestingAsked 1 times

Problem

How would you design an A/B test for a marketing campaign at Hach? What factors would you consider?

Practicing as: Marketing Analytics Specialist interview at Hach

Hi, I'll play your Hach interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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