KantarHardProduct Sense00:00

Welcome to your interview for the Research Analyst role at Kantar.
The question is on your right: Design a Study for Product Launch. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you design a research study to launch a new consumer product in a competitive market at Kantar?