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Design a Study for Product Launch

KantarHardProduct Sense00:00
Kantar
Your interviewer · Research Analyst
In session
Interviewer

Welcome to your interview for the Research Analyst role at Kantar.

The question is on your right: Design a Study for Product Launch. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How would you design a research study to launch a new consumer product in a competitive market at Kantar?