Welcome to your interview.
The question is on your right: Measuring Multi-Channel ROI. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you design a framework to measure the return on investment (ROI) for a multi-channel digital marketing campaign at Santander Consumer Usa?