Problem
How would you build a framework to evaluate whether a marketing initiative is creating long-term value versus short-term lift at Kabbage?
Practicing as: Marketing Analytics Specialist interview at KabbageHi, I'll play your Kabbage interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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